Our Philosophy

The truth is in the cash flow

Our Philosophy

Pro Veritate is a Latin phrase, which means “for truth”.

The name was chosen to reflect the underlying philosophy of what we do and why we do it the way we do.

We believe that the true measure of business performance is found in its cash flow.

Everything we do, the information we provide, the analysis and insights we generate, is underpinned by this question:

What does this information and these insights tell us about the current and future cash flow of your business? 

After 24 years of lending money and providing banking services to companies of all sizes it is clear to me that there are many small and medium businesses with owners that are very good operators, but which create barriers to the growth and longevity of their business through an inability to make full use of their existing financial information.

Pro Veritate was established to provide a cost-effective solution to help owners of small and medium business use all their financial information.

The benefits from doing this include:

  • finding the cash that is hidden in the business.
  • learning how to unlock that cash.
  • identifying operational changes to the business from your financial information.
  • understanding the cash flow implications of your business plan.
  • improving your relationship with your financial backers.

Pro Veritate also describes the manner in which we provide our services.

We want to create lasting partnerships with our clients.

Trust is obviously a vital component of any partnership, which we earn by being truthful, objective and unbiased in everything we say and do.